Marketplace is designed to reduce total cost of ownership and investment in infrastructure for media companies, while minimizing their risks by offering complete independence with their tech stack. These easy-to-build configuration fields provided in Zapp Marketplace allow media companies and premium content providers to swap plugins both in and out with the click of a button, as well as creating the ability to manage and remotely configure plugins. ![]() "Social engagement and analytics are key to providing the best user experience for audiences, and this HotSwitch/Applicaster partnership takes the experience to the next level." "We are delighted that the outstanding technologies provided by HotSwitch are now available in the Zapp Marketplace, alongside many other leading providers ," said Applicaster Latin America GM Laura Tapias. The HotSwitch plugin is available through Applicaster's Zapp Marketplace, a robust repository of third-party integrations providing media customers access to more than 300 tools – including analytics, sign-ups and logins, payments, DSPs, ads, delivery, players and push providers – from companies such as AWS, Adobe, Google, Bitmovin and Comcast. We're excited to revolutionize the way viewers consume their favorite content alongside Applicaster's incredibly talented team." "The combined result is the most robust set of streaming tools on the market. "Partnering with Applicaster, a leading name in direct-to-consumer, puts the HotSwitch interaction engine within immediate reach of many global streaming giants," said HotSwitch CEO and co-founder Andres Aranguibel. These features, available within Applicaster's SaaS management platform Zapp, allow clients to monetize their streams via fan interaction, increase audience engagement, improve time-to-market and innovate quickly in an increasingly competitive media environment. It is a pivotal tool for TV content providers to leverage, and monetize, the power of social engagement. HotSwitch makes its partners' content immersive, keeping viewers actively engaged for longer and providing partners with valuable insights on their viewership. ![]() Applicaster clients can now seamlessly activate a full suite of HotSwitch interactive features within their apps, including live trivia, fan chats, polls and more. 19, 2020 /PRNewswire/ - HotSwitch, an audience-interaction engine for mobile, web and smart TV apps, has launched on Applicaster, the platform simplifying the lifecycle management of direct-to-consumer media applications.
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