![]() That’s why the hamburger menu can be a great way to clear up an otherwise messy page. One study conducted by decision making expert Sheena Iyengar found that people are 10x more likely to make purchases when presented with fewer purchasing options. When presented with a wealth of choices, people are likely to get frustrated and not make a choice at all. Is there anything worse than a messy web page? For example,Īnd in places where visual real estate is at a premium, like mobile apps and websites, the hamburger menu can bring incredible valuable.Īfter all, you never want to overwhelm your users with too many choices. Why kill a ubiquitous icon, which our users know and understand, and replace it with a new iteration for them to learn all over again?” Pro #2: Clean Which is so widely known that it holds its own standard. People know it and can rely on it for that purpose, like how users know a trash can icon is where you can delete files, or the home icon is where you can go to the main menu.Īs designer Oliver McGaugh wrote on Usabilla, “I see no reason to hate on something which fulfills its purpose. It’s an icon that has spent decades embedding itself in the social consciousness as the button where users can access the navigation drawer. Hey the menu on your leaflet seems to be broken. ![]() It’s even somehow found its way to print. The hamburger menu is ubiquitous-found everywhere from apps, to websites, to computer software and video games. Only the button to display the menu is.”īut does that mean you should get rid of the infamous three-lined icon-or is it time to stop worrying and learn to love the hamburger menu? 3 pros of the hamburger menu Pro #1: Recognizable “Hamburger menus are terrible at both of those things because the menu is not on the screen. “Remember, the key things about an intuitive navigation system is that they tell you where you are, and they show you where else you can go.” After all, do people actually click through to hamburger menus? And even if they do, if the menu items were so important shouldn’t they be shown all the time?ĭuring a talk the Worldwide Developers Conference in 2014, designer and Apple UX Evangelist Mike Stern railed against the hamburger menu, saying: Now, the hamburger menu has become the icon that designers love to hate. Since then, the hamburger menu has become the go-to icon for apps and websites to drop in their navigation buttons. It was only when UX designers had to find a way to fit a multitude of buttons onto the tiny screens of our phones that the menu started re-appearing everywhere. “It’s somewhat equivalent to the context menu we use today when clicking over objects with the right mouse button.”Īfter the Xerox Star, though, the hamburger menu stayed quiet. “I designed that symbol many years ago as a container for contextual menu choices,” Cox said in a 2014 interview. While we use hamburger menus today in order to ease up the navigation experience, the purpose of the original hamburger menu was different. It was created by interaction designer Norm Cox for the Xerox Star personal workstation in 1981 as an easy way to communicate to users that the button contained a list of items. The hamburger menu, or the hamburger icon, is the button in websites and apps that typically opens up into a side menu or navigation drawer. Lettuce dive into the hamburger menu now and help you ketchup to the meaty history surrounding this bun-tton. For others, it’s a confusing byproduct of bad information architecture. For some, it’s an essential part of the designer’s toolkit. And much like its real-life counterpart, the hamburger menu is a space-saving mechanism.īut it’s an icon that’s em broiled in controversy. Its delicious name comes from its design: it’s comprised of three horizontal lines resembling, well, a hamburger. The hamburger menu is a navigation element you can find on websites, apps, and programs.
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